Innovations as a development tool: how to avoid mistakes in their implementation The idea of digitalization is actively spreading around…
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Tech and Marketing
Performance marketing: the promise of a promotional tool The development of modern technology and its use in various spheres contribute…
Digital luxury: the possibilities of using NFT More recently, we associated the word “luxury” with an expensive car, luxury clothing,…
The content matrix: how to build it correctly To successfully promote a website or a brand’s social media accounts, it…
Digitalization of banks: the positive and negative sides of progress Technological innovation is a powerful driver of progress in a…
What aspects should a brand transformation include? Brand transformation is a time-consuming but effective process. It requires a complete rethinking…
Artificial Intelligence: the main principles and possibilities of the approach Artificial Intelligence is a branch of science that deals with…
Why digital business transformation is necessary Digital business transformation is no longer something outlandish and expensive. The pandemic has opened…
IT in banks is actively used to expand the range of financial services Analysts at Forrester Research conducted a study…
Why DTC brands still use television advertising The Global TV Group company conducted a market study, and it turned out…
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