Benefits of BI and RPA-based solutions for marketplaces
The leap in the development of e-commerce is inextricably linked to the opportunities that IT offers to this sector. By optimizing processes, it is possible to significantly increase the volume of sales in the online store, increasing the efficiency of both entire departments and individual employees. Separate attention should be paid to BI and RPA systems, which take on a large number of functions, facilitating the work of people.
Based on RPA platforms developers offer solutions that are great in non-standard situations, for example, when traditional software can not cover all business tasks.
RPA makes it possible to create a robot for the needs of an online store, and if you use it in conjunction with a BI system, you can get great results. First of all, such a collaboration is of interest to manufacturers or suppliers who plan to present their goods through marketplaces. BI and RPA make it possible to create a robot that collects price information from competitors and presents it in a visual form. This option is as convenient and efficient as possible because it takes much more time to develop other solutions. The robot monitors the sites of competitors, which collects not only information about the price, but also information about discounts and promotions, as well as other useful data. And this software imitates the actions of a person, using a user interface, as opposed to parsers. Thanks to this approach, the robot avoids being blocked and the functionality of the marketplace does not suffer.Monitoring based on BI and RPA solutions allows timely tracking of price dynamics on the market and, as a result, provides its customers with the best conditions. The technology makes it possible to collect various information about a product both from the website and from the mobile app. The entire process is debugged and automated: a robot starts collecting the designated data on schedule, processes it, and provides a report in the desired form. All of this is much faster than analyzing each site separately and then systematizing the entire array of information.
The developers of such solutions offer a variety of software that will meet the requirements of the customer. The robot has a number of useful tools, thanks to which it is possible to perform analytics or collect information on residuals from different distributors. The system in this case can collect files from different suppliers and convert them into a single report.
It should be noted that automation is first and foremost an opportunity to increase efficiency. For example, a robot can perform actions 10 times faster than a human, and the probability of error is minimized. Solutions based on BI and RPA can work at any time of the day, and due to their speed, their actions are as close to real time as possible.