Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
m-commerce
Tech and Marketing

Trends in the m-commerce market that will help attract customers

18.04.2023
2 min read

Effective approaches to increase sales in the m-commerce sector

The rapid development of m-commerce has led to a huge variety of sites and increased competition among market participants. There is a struggle for literally every customer who right now wants not only the right product but also high-quality service and convenient functionality. To satisfy the consumer, the mobile commerce segment is regularly improving its approaches, which is why trends here are changing extremely quickly. However, among them are those that have already proven to be effective tools for attracting customers.
According to the research, m-commerce occupies a share of 73% of the global e-commerce market. More and more users prefer to shop via mobile devices, and more and more companies are moving into this delivery format. However, it is not easy to attract more and more customers all the time, so it is necessary to consider the relevance of certain approaches.
The crisis that many countries experienced in 2022 led to a drop in consumer activity. People’s purchasing power has dropped, a trend that has been observed in almost all countries. In such circumstances, discounts are a good incentive. They help customers save money while increasing their confidence in the store. Studies show that customers are most active in buying goods at discounts. Users are increasingly paying attention to discounted items rather than items without discounts.tools for m-commerceThe second effective m-commerce trend is personalization. This approach has been relevant for more than a year, but it will also be useful in 2023. Personalization involves more than just greeting the user by name or saying happy birthday. In this case, the brand needs to learn as much as possible about its customer’s preferences to create a unique offer for them. One of the tools can be quizzes, which help the user to choose the right product based on personal needs and requests. In addition, personalization can be used to create push notifications that increase consumer engagement.
Video content also helps increase sales through mobile devices. Videos that highlight product benefits and features are much more effective than standard photos.
An approach that is gaining momentum is the use of the LBS tool. The service is designed to determine a person’s location and recommend discounts, promotions, and interesting products within his geolocation. A great option is the use of such a service in a shopping center, where the user gets information about discounts in a particular store or a link to its site.
Biometrics is also actively used for m-commerce. Biometric authentication is used by about 60% of European and American companies as a tool for confidential data protection. Biometrics gives users the confidence that their personal information and bank card numbers will not fall into the hands of fraudsters.
The m-commerce market is not at its peak, which means that businesses need to improve their product regularly to avoid losing customers.

Tags: Tech and Marketing
0
Previous Post ExxonMobil Corporation of America announced the sale of Esso Thailand Next Post Binance.US acquires brokerage company Voyager Digital

You Might Also Like

digital business transformation
Tech and Marketing
Digital business transformation: how to increase efficiency
29.05.2022
Computer vision
Tech and Marketing
Computer vision: using technology for retail
05.09.2022
SRM system for retailers
Tech and Marketing
SRM systems as a tool for retailers to optimize purchase
13.02.2023
business neural network
Tech and Marketing
JPMorgan plans to build its own business neural network
02.10.2023
Performance marketing-1
Tech and Marketing
What you need to know about performance marketing: its trends
28.06.2022
embedded finance-2
Tech and Marketing
Embedded finance as an ideal tool for the B2B sector
17.11.2022

Recent Posts

  • 1Margarete Steiff teddy bear
    Margarete Steiff was the seamstress who gave the world Teddy Bear
    29.11.2023
  • 2Huawei
    History of the Chinese corporation Huawei and its achievements
    27.11.2023
  • 3order block
    Order block and its use for stock exchange trading
    25.11.2023
  • 4Bahrain and the UK
    Bahrain and the UK intensify cooperation
    23.11.2023
  • 5Genesis MedTech IPO
    Genesis MedTech plans to float its shares on the Hong Kong Stock Exchange
    21.11.2023

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation

Social media

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Press Secretary
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Press Secretary
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Press Secretary
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Press Secretary
16.05.2020

Latest Posts

India's steel imports from China
India’s steel imports from China hurt local producers
01.12.2023
Margarete Steiff teddy bear
Margarete Steiff was the seamstress who gave the world Teddy Bear
29.11.2023
Huawei
History of the Chinese corporation Huawei and its achievements
27.11.2023

Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Ruble exchange rate fluctuation: how to preserve savings in an unstable national currency
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram
  • Biography

Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

Social media

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics