Interactive content as an effective tool for engaging users
Interactive content aims to arouse the user’s interest, it motivates them to take action on the site. And to do this, it is necessary to create conditions in which a person will want to participate in the proposed process. For this purpose, use a variety of tests and contests, and fill the site with additional widgets, and videos.
There are several types of interactive content, each of which will be effective in a particular case. As for the advantages of using such a variant, there are many:
1. According to statistics, interactive content allows a 2-fold increase in conversion rates and a 5-fold increase in page views.
2. Visual content in social networks is 40 times ahead of static publications in terms of frequency of distribution.
3. 90% of respondents believe that this type of content is an effective tool to attract the attention of users.
4. According to 70% of respondents, the best result for customer engagement at the initial stage gives quizzes.
5. Interactive content makes it easier for users to get acquainted with a product or service and motivates them to make a purchase.
This type of content belongs to the viral, it is actively used to promote on social networks and increases the number of likes and comments on posts.
Especially interactive content, which increases traffic, is loved by SEO specialists. Here everything works quite simply: publications will interest users, and they will share them with their subscribers – more people begin to learn about the company and its products, thereby increasing site visits. In addition, if the content is relevant and original, it contributes to the generation of natural links, which accelerate the ranking of the resource by search engines.According to statistics, when users encounter interactive content, they are more likely to share information about themselves, leave their phone numbers, comment, or respond to publications. Such information helps to analyze the target audience, and better understand their needs and problems.
In addition to increasing traffic, it is important for promotion to retain the user, to make him come back again. In this case visual content works great, it allows you to involve people in the processes on the site. Using it, you can stand out from your competitors and increase brand awareness. Interaction with the user through publications or various widgets establishes a positive connection, a person feels the closeness with the company, which allows you to build long-term relationships.
However, simply filling the page with various forms and surveys is not enough. It is necessary that they were relevant to a particular publication, the field of activity of the company, and the theme of the site. In addition, it is not always possible to interest users on commercial pages, so you have to act unconventionally.
It should also be noted that creating interactive content requires larger budgets than regular publications. This means that you have to be prepared for the costs, realizing that they will definitely pay off.