Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
brand valuation
Economy

Brand valuation of different countries: rating review

25.08.2020
2 min read

What is brand valuation and its significance

National branding is an important tool for the development and image of the state. It influences the position of the state on the world arena and introduces its products. This is what makes the goods and services of one country recognizable in another. That is why the evaluation of a state’s brand is important from the economic and political point of view, and its changes provide experts with information about changes in the world as a whole.
Analysts of Brand Finance company presented the results of the study of this indicator for a number of countries. The U.S. brand has grown by 7.2% this year, it is estimated at $27.751 trillion, while China added as much as 40.5% to $19.486 trillion. Germany has slightly lost in price, by 5.7%, to $4.855 trillion. These countries hold leading positions in the rating.

brand valuation

The brand assessment took into account GDP indicators, political processes and development of social infrastructure in the country, trade relations, tourism and attractiveness in terms of investment. The study was conducted for both emerging and developed economies. In the first group, brand value increased on average by 13.9%, while in the second group – by 0.4%.
In comparison with the previous year, a number of countries have changed their positions. Japan rose from fifth place to fourth, its brand became more expensive by 26% $4.533 trillion. Great Britain, on the other hand, fell to the fifth position, despite the fact that it became more expensive by 2.7% $3.851 trillion. France has remained on the 6th position, although it has lost 4% to $3.097 trillion in price.
India has shown excellent results for the current year. It rose by two points – from ninth to seventh position. Its brand has added 18.7% and is now valued at $2.562 trillion. Canada has lost 1.8% and is worth $2.183 trillion. South Korea has moved to the ninth place from the tenth position. Its brand was estimated at $2.135 trillion with an increase of 6.7%. Italy fell in price by 4.7%, its value – $2.11 trillion, which corresponds to position 10 instead of last year’s 8.
As for Russia and the CIS countries, Russia added to the price, which allowed it to rise from 18th place to 14th. Ukraine holds 56th position against last year’s 58th. Kazakhstan showed a good result when assessing the brand. Last year it was in 51st position, and this year it was in 44th position. Turkmenistan from 86th to 79th place, and Azerbaijan took last year’s place, although before that it was 4 positions higher.

Tags: Economic
0
Previous Post Virgin Galactic and its space tourist flights Next Post Company delisting: in which cases it is needed

You Might Also Like

Rosneft Trading
Economy
Rosneft Trading, a subsidiary of Rosneft, is on the SDN sanctions list
23.11.2020
tax penalty for small businesses
Economy
Taliban: the tax penalty in Afghanistan will be abolished
22.04.2022
UK car production
Economy
UK car production drops to 1956 lows
02.05.2023
development of the Polish atom
Economy
Polish atom: the country plans to build its first nuclear power plant
10.01.2023
China's weaknesses
Economy
RAND Research Corporation reveals China’s weaknesses
03.03.2022
government of India is developing the tourism
Economy
The government of India implements initiatives to develop the tourism sector
01.06.2022

Recent Posts

  • 1Forex drawdown
    Forex drawdown and why you shouldn’t be afraid of it
    22.09.2023
  • 2investment in Turkey's steel industry
    Yıldız increases investment in the Turkish steel industry
    20.09.2023
  • 3Abu Dhabi Exchange
    The Abu Dhabi Exchange has created ideal conditions for the IPO of an Adnoc unit
    18.09.2023
  • 4mobile marketing
    How mobile marketing helps to retain existing customers and attract new ones
    16.09.2023
  • 5E-commerce company Rakuten
    Japan’s Rakuten intends to raise funds by issuing shares
    14.09.2023

Popular Posts

  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Skolkovo analysts: the Russian energy market is suffering losses

Social media

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Spokesperson
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Spokesperson
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Spokesperson
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Spokesperson
16.05.2020

Latest Posts

Forex drawdown
Forex drawdown and why you shouldn’t be afraid of it
22.09.2023
investment in Turkey's steel industry
Yıldız increases investment in the Turkish steel industry
20.09.2023
Abu Dhabi Exchange
The Abu Dhabi Exchange has created ideal conditions for the IPO of an Adnoc unit
18.09.2023

Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

Popular Posts

  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Skolkovo analysts: the Russian energy market is suffering losses
  • Rise in gold prices: reasons for increased interest in the metal
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram
  • Biography

Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

Social media

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics