Apple Profit: new corporate records
Apple Corporation is a renowned manufacturer of phones and computer equipment. The American brand is known all over the world, and each of its novelties causes a stir among users. The success of the company can be seen not only in the number of iPhone owners, but also in the official quarterly reports. According to the data for the 4th quarter of last year, Apple’s profit was $64 billion, which is a record amount.
The shares also rose in price, while the profit on securities was fixed at $3, which is 4% higher than the same period last year. International sales accounted for 60% of the quarter’s total.
According to the head of the corporation Tim Cook, the fourth quarter showed record values thanks to the development of services, increasing interest in accessories and iPad. New models of phones, smart clocks played an important role.
In addition, users were delighted with the improved AirPods Pro headphones with noise reduction. The management believes in the Apple TV+ service, which already shows excellent results and its popularity will only grow over time.
The operating income of the corporation was almost $21 billion. Investors received $21 billion, 18 billion of which are share buy-backs and 3 billion are dividends. Thus, the company managed to get one step closer to a positive balance between debt and cash.
Apple analysts have made a forecast for the first quarter of this year. According to the forecast, the company’s income will be at $85-89 billion. The gross quarterly profit is expected to be 37-38%, while the operating one – $9.6 billion.
The corporation paid out dividends in November 2019, with $0.77 per share.
The history of Apple began in 1976, when three friends decided to release monitors. Now the brand is one of the most expensive in the world and dictates the trends in the digital market. The audience of the corporation – mainly young people, so when developing products designers and engineers pay attention not only to the technical characteristics of the devices, but also the convenience of their use, appearance. The main office of the company is located in a small town Cupertino, near San Francisco.
Despite the fact that Apple has been a successful brand almost all the time, but with the beginning of the 21st century it managed to make a real revolution in the market, giving the world unique audio players, smartphones, smart watches and tablets. The corporation is the driving force behind the entire digital market and encourages competitors to develop new devices. In doing so, Apple has become a symbol of quality and reliability for millions of people around the world.