Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
Danone company
Companies and corporations

How Danone discovered yogurt to the world

11.03.2022
2 min read

Danone: the history of the food giant

Danone is known all over the world; millions of people around the world consume its products every day. However, the main merit of the corporation is the popularization and distribution of such drinks as yogurt. Now it is hard to believe that at the beginning of the 20th century this product was consumed only in the East and the Balkans, while in Europe and America people had never even heard of it.
The history of yogurt began in 1908, when the Russian scientist Ilya Mechnikov singled out the positive qualities of Bulgarian bacillus, a bacteria that enhances the body’s defenses and improves digestion. This scientific work fell into the hands of Isaac Karasu, and he decided to start his own company to sell yogurt. The fact is that the entrepreneur lived in Greece, where this drink was part of the normal diet of any Greek. As a result of the outbreak of the Balkan War, Isaac left his homeland and went to Barcelona, where he changed his last name to Carasso. In Spain, in 1919, the Greek founded Danone, named after his son Daniel.
Isaac himself was a doctor by training, so he began to distribute yogurt as a medicinal product through pharmacies. The main ingredient for making yogurt was Bulgarian bacillus, which was made in Paris at the Pasteur Institute. After Isaac’s death, his post was taken over by his son, who decided to make a number of changes in the business, the first of which was to move the company to Paris, closer to the supplier. By this time, Danone was a well-known producer of a product that was already loved and consumed all over Europe.French Danone companyBefore World War II, Daniel decided to move to the United States, where he opened Dannon Milk Products. Here he began producing yogurt, and it quickly became popular among Americans. But the European business was not going so well; it was significantly affected by the war. So in 1951 Carasso returned to France to rebuild the company. An important point in the development is the release of fruit yogurt to the market.
Interestingly, the range of Danone products was first expanded in 1967. Then the company merged with a major French cheese producer – Gervais. Such a step was extremely advantageous for the business and opened up new opportunities.
Another important step was the merger in 1973 with BSN, a glass container company, which produced beverages, including beer. One of the reasons for Danone success is business diversification, the corporation holds high positions in different market segments, which allows surviving crises with minimal losses.
By the early 90s the company produced macaroni and bakery products, alcoholic drinks and medicines, in addition to yogurt, cheese and beer. Now Danone’s main lines of business are dairy products, baby food, cookies and beverages.

Tags: Companies and corporations
0
Previous Post Special purpose acquisition company or SPAC: features of a shell company Next Post China's tech giants are losing market value

You Might Also Like

Walgreens Boots Alliance
Companies and corporations
Walgreens Boots Alliance Pharmacy Corporation of the U.S.: overview of operations
03.08.2021
Kraft Heinz Company
Companies and corporations
History of Kraft Heinz Company and its brands
25.05.2021
Thermo company
Companies and corporations
Thermo Fisher Scientific company: overview of education and field of activity
04.07.2021
Bernard Madoff
Companies and corporations
Genius financial fraudster Bernard Madoff
26.05.2021
Agricultural Bank of China
Companies and corporations
Agricultural Bank of China is one of the giants of the Chinese banking industry
26.12.2020
FIAT: history of automobile manufacturer
Companies and corporations
FIAT: the history of the Italian car manufacturer
01.09.2022

Recent Posts

  • 1Apple Search
    Apple Corporation is working on its own search engine, Apple Search
    28.01.2023
  • 2Tom Ford brand
    Estee Lauder made a deal to buy the fashion brand Tom Ford
    27.01.2023
  • 3Golden Visa
    The Golden Visa program has brought Portugal more than 6 billion euros during its existence
    26.01.2023
  • 4Michael Steinhardt
    Michael Steinhardt: the story of a prominent American investor
    25.01.2023
  • 5Cessna
    The Cessna aircraft company: how it all began
    24.01.2023

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Algorithmic trading as a tool for stock market operations

Social media

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Press Secretary
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Press Secretary
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Press Secretary
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Press Secretary
16.05.2020

Latest Posts

Bybit
Cryptocurrency exchange Bybit provided information about the volume of stored assets
29.01.2023
Apple Search
Apple Corporation is working on its own search engine, Apple Search
28.01.2023
Tom Ford brand
Estee Lauder made a deal to buy the fashion brand Tom Ford
27.01.2023

Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Algorithmic trading as a tool for stock market operations
  • How the Russian stock markets emerged and developed
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram
  • Biography

Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

Social media

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics