Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
Liqui Moly
Companies and corporations

Liqui Moly: development of the German automotive additive manufacturer

19.02.2022
2 min read

How Liqui Moly came to be: the main products

The German company Liqui Moly is engaged in production of automotive oils, various additives and lubricants. Its product range includes more than 6 thousand types. The main office and facilities are located in the city of Ulm, another plant is located in Saarlouis.
Despite the fact that Liqui Moly products were manufactured before the war, a new round of development and worldwide popularity was gained with Hans Henle. One day after the end of the Second World War, the entrepreneur came into the store, which was located on the U.S. military base in Germany. There he noticed an iron bottle of Liqui Moly motor oil. It was used on engines to prevent them from deteriorating when the amount of oil decreased. The main component of the fluid was molybdenum disulfide powder, which enhanced the protective and lubricating qualities of the oil. It was this product from Liqui Moly that prevented Navy aircraft engines from rapidly failing when a projectile hit the oil tank and the engine oil leaked.
Henle realized that this additive had great potential, and in 1955 he acquired the rights to the Liqui Moly trademark and patented the powder-based additive. Two years later, Hans founded the company Liqui Moly, its first product was an engine oil additive called Kfz-1. In the 70’s the assortment was increased, the company began to produce seat belts, seats for transportation of children in cars, in 1973 fuel additives production began under the brand. At the same time the logo was changed and the strategy to promote Liqui Moly began, various advertising campaigns were organized. For example, two Volkswagen Beetle cars took part in one of them, which toured the shores of Lake Constance using the manufacturer’s additive instead of the standard oil.Liqui Moly racingLiqui Moly actively conquered new markets; the company’s products first appeared in Hungary, Austria and Switzerland. Further export deliveries were made to a number of Latin American countries. By the end of the 1970s Liqui Moly had started production of motor oils. The first of them had the same molybdenum disulfide, but later the formula was improved.
The company has regularly expanded its product line, which included a variety of products for care and repair of cars, pastes and lubricants for polishing. In addition, Liqui Moly offered products for gardening equipment, weapons and motorcycles. Later on the market was presented adhesives, rust preventers and sealants.
A new round of development was the 2000’s, when the line of products was expanded and specialized products for certain tasks appeared. The most famous Liqui Moly products were Molygen NG oils.

Tags: Companies and corporations
0
Previous Post Analysts: government bond yields have stopped growing Next Post Mary Kay Ash: the story of the founder of Mary Kay Cosmetics

You Might Also Like

DowDuPont
Companies and corporations
DowDuPont Corporation: from gunpowder production to industrial safety solutions
11.10.2022
Santander Bank-2
Companies and corporations
History of the founding and development of Spain’s largest Santander bank
01.12.2021
KNUTH
Companies and corporations
Development history of the German machine tool manufacturer KNUTH
19.10.2022
Versace fashion house
Companies and corporations
Versace: the history of the ups and downs of the fashion house
27.10.2022
Toyota Corporation history
Companies and corporations
Toyota Corporation: the main stages of the formation of the brand
09.02.2022
McKesson pharmaceutical
Companies and corporations
McKesson: history and scope of activities of an American pharmaceutical company
05.03.2023

Recent Posts

  • 1Mary Erdoes
    Mary Erdoes: the most powerful woman on Wall Street
    02.06.2023
  • 2Pilatus Aircraft
    Pilatus Aircraft: the history of the Swiss aircraft manufacturer
    01.06.2023
  • 3investment triangle to select a particular asset
    Investment triangle: how to choose the best asset for investment
    31.05.2023
  • 4Nissan and Renault
    Nissan and Renault invest $600 million in a joint venture
    30.05.2023
  • 5Noventiq
    Noventiq plans to float on the Nasdaq exchange
    29.05.2023

Popular Posts

  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Skolkovo analysts: the Russian energy market is suffering losses
  • Where Russian rich people invest in: results of international research

Social media

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Press Secretary
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Press Secretary
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Press Secretary
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Press Secretary
16.05.2020

Latest Posts

inflation in the UK
Inflation in the UK will decline: analysts’ forecasts
03.06.2023
Mary Erdoes
Mary Erdoes: the most powerful woman on Wall Street
02.06.2023
Pilatus Aircraft
Pilatus Aircraft: the history of the Swiss aircraft manufacturer
01.06.2023

Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

Popular Posts

  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Skolkovo analysts: the Russian energy market is suffering losses
  • Where Russian rich people invest in: results of international research
  • Best stock exchanges in the world: India’s oldest stock exchange
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram
  • Biography

Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

Social media

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics