Neural networks can’t yet compete with humans
The ChatGPT chatbot made many professionals consider how relevant their services would be in a few years. Some experts are convinced neural networks will be able to replace copywriters and take over content creation on the site. However, current research shows that artificial intelligence, at its current level of development, cannot compete with humans. Various tools can distinguish AI content from human-written posts.
Search Logistics conducted a comprehensive study of the texts and checked them against six different services that determine whether the author of the material is a human or a program. In addition, the content was also reviewed using two programs to detect plagiarism. Publications in English on technology topics were selected for analysis. The results showed that popular AI resources such as Rytr and Article Forge failed most of the checks, but ChatGPT was the worst. Despite being considered an advanced AI tool for generating the content, the latter did not pass any detector or plagiarism detection services.
The resources Frase and Jasper showed promising results, and their texts could pass almost all the tests. However, the QueText service detected plagiarism. The testing indicates that the content created by AI is not unique. This makes it less attractive to search engine algorithms. As we know, Google and other services pay special attention to the uniqueness of the content of sites. As for human-generated publications, all of them have been checked by detectors.
For the study, Search Logistics has selected eight services that generate texts using artificial intelligence. The most popular is Jasper, which is used to create full-length large articles. This resource showed the best results due to its algorithm, which analyzes more pages for writing than similar programs.
In second place is Frase, which specialists often use to optimize content for search engine mechanisms. The service is regularly improved. The developers have created their own unique algorithm for generating texts with the help of AI. Frase is owned by Copyrytr, which also offers Rytr and Copysmith services. The latter also took part in the study.
There were eight programs to identify AI-written content. Among them was Originality, considered the best tool in its niche. In addition, it checks texts for plagiarism. Another was QueText, which identified all AI-generated texts. GPTZero, Writer, and others were also used.
