Google regularly improves its services to provide users with easy-to-use tools for fun and online activities. The other day the management announced changes in Google Alphabet in order to increase the volume for ads.
News from Google Alphabet: feature overview
From now on, new advertising spots will be available in almost all Google services, including YouTube, Gmail, Google Images and Maps, and the Discover news platform. The opportunities for mobile applications will also expand significantly.
Google Alphabet is the largest company engaged in digital advertising. The reason for innovations is growing competition. Companies Amazon and Facebook are gaining momentum, which is reflected in the growth of revenue from advertising Alphabet.
Google announced its plans at the annual Google Marketing Live conference, which is organized for advertisers.
The company’s analysts also presented various tools to help attract more consumers. For this purpose, the company has created new advertising products, expanded the space for announcements. Now advertisements can be placed on Google search service.
The management of Alphabet hopes that these innovations will help to increase the profitability of the company and will open great opportunities for advertisers to develop their business.
Growing competition in the segment makes us look for new ways to become in demand and to hold a leading position. For Alphabet, changing its strategy is a necessary solution, given the current situation. For the first quarter of this year the service’s revenue did not reach the expectations of analysts, which may cause a significant drop in revenue in the future.
Hit Alphabet’s position in the digital advertising market by increasing the popularity of Amazon. The largest buyer of advertising is PR agency WPP PLC from the UK. Last year the company conducted a campaign on the Amazon site, worth $300 million. Only 75% of this amount was paid for Google Alphabet services.
The Instagram application, which belongs to Facebook, is also a threat. Part of its functionality is monetized, which allows you to make purchases directly through social network Instagram.
To attract more advertisers and users, Google Alphabet offers new shopping features. Now you can buy your favorite products from various services, including Gmail, Google Images and Discover.
The new Google Shopping service makes it easier to find products. It filters results, compares different options by cost, characteristics and manufacturer. A person can buy the desired item online and pick it up in a regular store. At the same time, Google secures your confidential information and your bank card details.
