Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
Dentsu aegis network
Global investment

Dentsu Aegis Network: how the advertising market will change in 2020-2021

14.05.2020
2 min read

Advertising segment investment forecast from Dentsu Aegis Network

The advertising market has been actively developing for several years now. This is evidenced not only by an increase in content and new companies, but also by statistics. Media Holding Dentsu Aegis Network presented its forecast for the segment for 2020-2021. According to the company, advertising investments are expected to grow by 3.9% in the world, while investments in the Russian market will increase by 5.7%.
The specialists conducted a comprehensive study for which 59 countries were analysed. In their opinion, the cost of advertising this year will be 615 billion dollars. The most popular areas will be sports events: the Olympic Games, which will be held in summer in Tokyo, UEFA Champions League. The driver of the segment will also be politics. It is expected that the U.S. presidential election will increase the inflow of investments by about $10 billion.
However, according to Dentsu Aegis Network, the advertising market will not develop equally in all regions. For example, in the UK and in some Asian countries the growth dynamics will decrease. This year, advertising spending in Germany will also be reduced by about 1.5%. In Italy, the decline is projected at 0.1%, in Spain – by 1.3%. Experts explain the decrease in investment in these countries by the uncertainty of political and economic processes.

Dentsu aegis network

It will be a good year for the Indian advertising market. They say here that funding will increase by almost 11%. In Argentina, investments will increase by 16%, in Mexico – by 10.5%.
Digital is an important trend in the segment and a stimulus for traditional media development. Digital advertising in 2020 will take about 45% of the total market volume, by 2021 experts expect its share to grow to 50%. Digital technologies will increase the number of television content and outdoor advertising.
The digital economy will become a factor in the development of advertising markets in Latin America, India and Eastern Europe. Within two years, digital advertising spending in India will increase by 27%. Turkey, Mexico, Russia, the Czech Republic, Latvia and other countries are showing good prospects.
According to an analysis from Dentsu Aegis Network, digital advertising spending on the global market will grow by more than 10% and will amount to 276 billion dollars.
In the Digital segment, the fastest growing trends are observed. Social networks belong to them. Analysts promise their growth at 20%. Online video is catching up to them, the volume of investment should increase by 14%.
Mobile advertising will outrun television. If the share of TV exceeds 31%, the mobile segment will have 32%. The growth of mobile advertising is expected to be within 16%. This year the volume of its financing will amount to $172 million.

Tags: Global investment
0
Previous Post Rise in gold prices: reasons for increased interest in the metal Next Post Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

You Might Also Like

OneWeb company
Global investment
OneWeb is saved from bankruptcy: it was acquired by the British government
22.03.2021
autonomous vehicles production
Global investment
Walmart invested in autonomous vehicles production
06.01.2022
Quantum computing
Global investment
The United States funds quantum computing and artificial intelligence
01.05.2021
Bill Gates invested to Turntide startup
Global investment
Startup Turntide Technologies received $80 million in funding
27.11.2021
Investments in technology
Global investment
Investments in technology continue to grow: the reasons for the sector’s attractiveness
15.09.2022
Venture capital market
Global investment
How will the venture capital market in Russia develop
04.08.2020

Leave A Comment Cancel reply

Your email address will not be published or shared. Required fields are marked * . This comment form is not active and is only used for the theme live preview. No user data is being send nor it is stored with us.

Recent Posts

  • 1Erik Penser
    Erik Penser: the ups and downs of the Swedish businessman
    30.03.2023
  • 2Royal Dutch Shell logo
    Royal Dutch Shell: the history of the British-Dutch company
    29.03.2023
  • 3discount window features
    Discount window: peculiarities of lending from the Federal Reserve System
    28.03.2023
  • 4LG Energy Solution
    LG Energy Solution invests in battery production expansion
    27.03.2023
  • 5troubled crypto exchanges-2
    SEC to closely monitor troubled crypto exchanges
    26.03.2023

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Company delisting: in which cases it is needed

Social media

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Spokesperson
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Spokesperson
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Spokesperson
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Spokesperson
16.05.2020

Latest Posts

Erik Penser
Erik Penser: the ups and downs of the Swedish businessman
30.03.2023
Royal Dutch Shell logo
Royal Dutch Shell: the history of the British-Dutch company
29.03.2023
discount window features
Discount window: peculiarities of lending from the Federal Reserve System
28.03.2023

Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

Popular Posts

  • Skolkovo analysts: the Russian energy market is suffering losses
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Company delisting: in which cases it is needed
  • Financial holding Bankinter: services provided and capitalization
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram
  • Biography

Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

Social media

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics