UX writers and their role in creating a website or app
The variety of IT products has noticeably spoiled users, and now it is extremely difficult for companies to fight for every customer. The competition in the market is high, which makes companies look for new ways to attract an audience. Recently, UX writers, whose task is to create the perfect text for the user in terms of convenience and fullness, demonstrate excellent effectiveness. These specialists are engaged in creating content for websites and applications, writing cues, and names of buttons, as well as thinking through the various elements of the product interface.
The main purpose of the work of UX writers is to improve the content of the interface. The text should be as clear as possible for users and at the same time – concise. In their work, specialists rely on several factors. First, visitors to sites and applications do not give enough time to get acquainted with the text part. They read quickly, running their eyes over the screen. Therefore, the text should be both clear and concise, because it determines how satisfied the user will be with the product and whether he will want to use it after a superficial acquaintance.
It is important for UX writers to evaluate the product from the user’s point of view, not the developer’s. This way they will be able to simplify some functions and make understandable those elements that most often cause difficulties for ordinary people. In this case, it is necessary to understand what text will be relevant to the page, and how to properly write a tooltip or instructions for the functionality.
When developing the text part of the application the context should also be taken into account. For example, banking services ask for selfies of the account owner to confirm transfers in order to increase security. However, not all users agree to send their photos, considering it an invasion of privacy. The UX writer’s goal, in this case, will be to provide a clarification text that will reassure people and explain that the photo will only be used to confirm a specific transaction.
UX writers often create texts for newsletters and push notifications, and develop customer communication scenarios for virtual assistants. In addition to that, specialists can adapt interfaces for other markets.
For effective work, it is important that the UX writer cooperates with the designer. The latter’s responsibilities include visual content and compliance with interface logic. In conjunction with the UX writer, he will be able to put the necessary meanings and important elements at the initial stage of the project. In addition, together they will be able to speed up the process, directly agreeing on certain details.
Optimally, the UX writer should join the project team as soon as possible. Elements of the product can be developed taking into account the scenario he created. In addition, his vision of the application from the user’s point of view will help make the product as convenient as possible.
