What to look out for when promoting on Pinterest
The number of Pinterest users continues to grow. According to Statista, there will be 537 million monthly active members on the platform in 2024. The stable growth dynamic makes Pinterest a promising platform for brand promotion.
The social network’s core audience consists of women aged 25-34, with a 17% share of men. This makes the platform particularly attractive for beauty and fashion brands. However, when implementing an advertising strategy on Pinterest, it is important to consider the platform’s characteristics. In terms of functionality, it is closer to a search engine than to traditional social networks.
An effective solution in this case is to use SEO tools. Pinterest uses keywords to display relevant content. Therefore, effective promotion requires careful content development and the use of relevant keywords. You can start optimising your posts by analysing Pinterest Trends. This tool allows you to identify popular topics and trends that users are looking for. This approach will help you create relevant content and significantly increase the reach of your target audience.
Content quality
As with any platform, content quality is key on Pinterest. It can help you attract new users, build brand awareness and enhance your company’s image. The choice of topics should be in line with your target audience’s preferences. It is important that the posts are not only interesting to users but also have real value. At the same time, it is necessary to rely on the niche in which the company operates. This approach will attract users’ attention and demonstrate the brand’s expertise in professional matters. Each element of the publication should contribute to achieving the objectives set. For example, when including an image, the following should guide its use:
– the image should include the name of the pin;
– a description with the main keywords should be added;
– it is important to use the URL of the website.
Each of these components should match the theme of the image and be an extension of the content. Relevant posts increase audience engagement and encourage repeat visits to the site.
Video is one of the most effective forms of advertising. Videos on Pinterest have an 82% reach, making them an essential part of any marketing strategy. However, creating unique video content for Pinterest is not necessary —adapting preexisting material from TikTok or Instagram Reels is enough. This approach allows you to optimise the cost of content production while increasing your audience reach.
You should also pay attention to advertising on Pinterest. The platform offers a comfortable service for paid advertising. Thus, a business can attract a large number of users in a short time.
