AI marketing: features of an innovative tool
The year 2023 was a turning point that made AI-based solutions popular in various areas of life. The technology has also given rise to a new trend – AI marketing, which harnesses the power of innovation to drive business success.
The goal of artificial intelligence is to create algorithms that can perform tasks that require human thinking. One of the most famous examples of AI is ChatGPT, a conversational AI developed by the startup OpenAI. Since its release in 2022, there have been similar models such as Bard, Bing Chat and others. Such AI solutions not only allow you to have an extended conversation with a human but also help generate content that is useful for marketing.
Benefits of using AI for advertising:
– a better understanding of the target audience;
– the ability to create personalised content;
– adapting content to changes;
– generating a variety of content in a short timeframe.
In addition, AI helps improve SEO efficiency by analysing and automating various processes. AI-based solutions can write elementary code, making it possible to improve the functionality of a website without the need for specialists.
Professionals in various fields also use ChatGPT’s capabilities to enhance their creativity when using it as a communication bot. AI helps them find fresh ideas, get inspired by the examples of their colleagues and analyse the approaches of others to use in their projects.
AI marketing for social media
The AI capabilities the world is seeing now are just a small part of its potential. The future is still to come. However, AI is already helping to build a marketing strategy for social networks. Thanks to AI solutions, it is possible to carry out complex analyses of the target audience and select content in a format that will produce maximum results. A number of specialists are using AI to assess user engagement by comparing the number of comments, reposts and likes. This approach not only helps increase the efficiency of promotion but is also an excellent tool for weeding out blogs where nominal activity and audience size do not match the real thing.
In addition, AI can provide recommendations for optimal posting based on user analysis. For example, if the highest number of views or comments is in the morning, it is better to create new posts during that time. It is worth noting that AI solutions take care of all these activities without human intervention.
Artificial intelligence is also an ideal communication assistant. AI-based chatbots make it possible to communicate with a large number of users at the same time without breaks or days off. Thanks to this, companies can significantly improve customer service and advise customers on various issues at any convenient time.
