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Tech and Marketing

How IT platforms help to effectively conduct business: the experience of companies

24.04.2022
2 min read

IT platforms as a substitute for a complex management structure

Machine learning and artificial intelligence have already demonstrated their effectiveness to the world. Businesses from various fields are actively using these technologies to improve and simplify their operations. In addition, IT platforms make it possible to organize the work process for employees so that they get more autonomy and at the same time perform their duties well.
A prime example of this use of technology is the company Buurtzorg, which is a market leader in medical services in the Netherlands. The staff of nurses providing home care to patients has more than 10 thousand people, but the business does not have a complicated management hierarchy. An office of 50 employees and 25 trainers are in charge of management. The activities of the staff are coordinated through a special IT platform, BuurtzorgWeb. It allows the nurses to form groups and independently organize the process so that it brings maximum results. All the necessary tools for communication, optimization of operations, and control are provided to the employees by the platform. In doing so, the system consolidates all data and enables colleagues to share effective cases with each other. In this way, employees gain freedom of action and an understanding of the importance of their work, which in turn ensures excellent productivity.Modern IT platformsIT platforms make reporting easier and essentially free businesses from multilevel work coordination systems. For example, Haier, which produces household appliances, has grouped its employees into small units, 4,000 in all. Each of them makes independent decisions on firing or hiring employees, choosing which units to cooperate with based on the tasks at hand. The company introduced the EMC Workbench IT system, where application and contract procedures are automated. Thus, the business can flexibly respond to changing market conditions and quickly make decisions to improve the efficiency of operations.
There is an option of organizing a business without centralized management. In this case, blockchain-based technologies are used, which are responsible for internal interactions. This structure is not simple, but it allows you to solve complex issues without losing efficiency and productivity. Blockchain allows tasks to be allocated based on how best to perform them. In addition, platforms based on this technology automatically route the right data to a specific department, which facilitates many processes, including calculating rewards and performance bonuses.
Modern IT platforms based on artificial intelligence and other advanced technologies are almost universally applicable. With the right system in place, it is possible to run a business effectively without regular employee supervision. As the experience of many companies shows, autonomy in the actions of employees can serve as a great incentive for them to improve their professionalism and the quality of their work.

 

Tags: Tech and Marketing
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Chaslau Koniukh

Expert Chaslau Koniukh

Chaslau Koniukh – an expert in marketing and project management, IT consulting, international investments, investor, financial analyst. A commodity trader, private consultant, entrepreneur, lecturer, author of several articles on the stock market.

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Chaslau Koniukh – an expert in marketing and project management, international investments, financial analyst.

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