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Zapier
Tech and Marketing

Zapier vs IFTTT: automation platforms overview

13.03.2025
2 min read

Comparison of Zapier and IFTTT solutions

Zapier is an application integration and business process automation platform. It allows you to manage multiple services simultaneously, giving you flexibility in running your business. Despite Zapier’s leading position in its segment, competing solutions exist. These include IFTTT, which is more efficient at automating smart home elements.

Solutions comparison

The Zapier software focuses on business application integration. It aims to increase the productivity of professional activities by automating operations. It supports the most popular programmes, including:
– Asana;
– Google Calendar;
– GitHub;
– Slack;
– Toggl Track etc.
Zapier is also compatible with code, data translation and filtering applications.Zapier vs IFTTT

IFTTT benefits

IFTTT also supports most productivity solutions. However, its main advantage is its compatibility with smart home systems such as:
– security systems;
– thermostats;
– light bulbs;
– doorbells.
IFTTT also wins in terms of voice assistant integration. The platform supports Alexa, Google Assistant, and Siri, while Zapier is only compatible with Alexa.
Another advantage of IFTTT is its mobile app support. The platform is compatible with Android and iOS devices, while Zapier lacks full-fledged mobile apps. However, Zapier does offer separate features for working with mobile devices, such as sending notifications to smartphones.
Zapier also stands out for its ability to create complex chains of transactions involving more than two services. For example, the platform can send a notification in Slack when a task is completed in Asana. While IFTTT supports similar functionality, it is only available on one plan and is less stable.

Custom plans

Zapier offers several plans, including a free one. Despite some limitations, its features are sufficient for small businesses.
The Professional plan costs US$30 per month. It allows you to use premium applications, such as Autoreplay and Filters & Paths, and create up to 750 tasks per month. The developer also offers an Enterprise plan with advanced management features.
IFTTT also offers users a choice of pricing plans, including a free plan. The paid Pro and Pro+ plans cost US$3.50 and US$15, respectively. The platform has a more intuitive and user-friendly interface than Zapier and helps create task flows using cards.
The choice of one platform or the other depends on the business objectives. Each of these services handles basic tasks and makes life a lot easier.

Tags: Tech and Marketing
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