Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
web analytics
Tech and Marketing

What tasks web analytics helps to solve: an overview of popular services

09.05.2022
2 min read

Web analytics as an ideal tool to improve website and sales

Web analytics is a service for collecting and studying information about site visitors. Such information makes it possible to improve the resource, to make changes in functionality that will be useful to users. With the help of such a tool, it is possible to identify errors in the site, content, correct them, and improve the level of the product.
Web analytics allows you to get a comprehensive analysis of a number of parameters, such as the number of visits over a certain period of time, or the time which the user spent on the site. In addition, the tool shows the number of pages viewed, link clicks, and traffic from third-party resources. Web analytics can be used to track people’s actions and the characteristics of the target audience. The service also gives a picture of how the site is working from a technical point of view: loading speed, adaptability, and other parameters are taken into account.
Web analytics is a great tool for improving a resource, which allows you to respond quickly to negative changes in the functioning of the site or a decrease in attendance. The service allows you to solve a large number of tasks, including the analysis of user activity, as well as tracking traffic sources.
There are two main types of web analytics – classic and end-to-end. The first allows you to concentrate all efforts on the study of the site only. In this case, Google Analytics is used to collect data.web analytics serviceEnd-to-end analytics is a comprehensive approach that allows you to track user behavior at every stage, from the first click and transition to the site to the purchase of a product. Such a tool includes the collection of data from various systems, so you can get information about which ads were most often clicked on and where the most visitors came from.
The most popular tool for performing analytics is Google Analytics. It has everything you need to assess the target audience, traffic channels, and calculate conversion rates. At the same time, the functionality allows you to configure various additional parameters, such as SMS distribution, sending data to email, and tracking actions in real time.
In addition to these, there are other services that provide comprehensive analytics. Among them is the Roistat platform, where you can set the desired parameter and get a detailed assessment of the sales funnel, traffic, and other important factors. Another popular tool is SimilarWeb. It focuses on studying traffic, taking into account the region and topic of the site. Any of the above or existing web analytics services are of great benefit for company development and improvement.

Tags: Tech and Marketing
0
Previous Post Value investing: features and advantages of the strategy Next Post How the American company Citrix Systems conducts its activities

You Might Also Like

promoting tips on Pinterest
Tech and Marketing
Promoting on Pinterest as an effective way to grow your audience
09.02.2025
voice assistant Alexa
Tech and Marketing
Alexa voice assistant forces Amazon to go to extremes
05.02.2023
bitcoin payments
Tech and Marketing
How promising are bitcoin payments: a survey among merchants
13.09.2022
Tech and Marketing
Interactive content: benefits for promotion
20.08.2022
marketing management software
Tech and Marketing
Marketing management software as an effective tool for businesses
07.12.2024
US business verification
Tech and Marketing
US business verification will now become much easier
30.04.2025

Popular Posts

  • Ingeborg Mootz: a woman who became a stock player at the age of 75
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Press Secretary
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Press Secretary
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Press Secretary
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Press Secretary
16.05.2020

Popular Posts

  • Ingeborg Mootz: a woman who became a stock player at the age of 75
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Spain’s economy performs best in the EU
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram

© 2024 CHASLAU KONIUKH. ALL RIGHTS RESERVED. Expert in marketing and project management, international investments, financial analyst.

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics