Expert Chaslau Koniukh
  • Companies
  • Global investment
  • Investors
  • Terminology
  • Economy
  • Stock Market
  • World exchanges
  • Tech and Marketing
promoting a startup
Tech and Marketing

How to make startup promotion efficient and cost-effective

23.07.2023
2 min read

Promoting startups with SEO: the benefits of the strategy

At the initial stage of development, the project has a limited amount of money to run a large-scale advertising campaign. In such situations, the best solution is to promote the startup using SEO tools. This option will save money and allow you to tell as many people as possible about your project.
The primary purpose of any startup is to attract investors whose capital will allow it to develop the business and reach a profit level. In this case, SEO promotion shows promising results in B2C and B2B spheres. Statistically, over 70% of buyers start their product selection by turning to search engines. And, of course, they will pay attention to those offers in the first positions in the search results. Therefore, developing the right promotion strategy by increasing organic traffic is essential. This approach will save money on contextual advertising and give good results.
Benefits of using SEO tools for a startup:
– increased organic traffic over an extended period;
– increased company awareness through high positions in search engine rankings;
– regular growth in organic traffic helps to build a loyal target audience for the brand.startup promotingAt the same time, it is important to consider the disadvantages of SEO. Search engine optimization is designed for a long-term approach, so you should not expect an immediate effect. Experts note that the first tangible result from implementing such a tool will not be six months after the start of work. Although SEO promotion is inexpensive, it requires serious investment to get the desired effect. At the same time, such a strategy costs less than contextual advertising, especially if it is a highly competitive niche.
Start promotion should be to analyze the site. Most often, for a startup, it is developed from scratch, and if it lays the foundations of SEO at this stage, it will be much easier to implement a strategy. Ensure that robots.txt and sitemap files have been created correctly for the platform. Paying attention to page load speed, indexing, meta tags, and ALT attributes is also essential.
This is followed by an analysis of the market, the competitors, the target audience, and the product itself. The result of this painstaking work should be a portrait of the ideal customer. By understanding your customer, you can create a compelling USP and find the best way to present information to the user.
When collecting the semantic kernel for a startup, paying attention to keywords with fewer queries is better. In this way, high competition can be avoided. When the central part is prepared, create content that should be useful and relevant for the consumer.

Tags: Tech and Marketing
0
Previous Post French corporation L'Oreal acquires Australian luxury brand Aesop Next Post Sugar prices rise on the world market: reasons for the rush

You Might Also Like

big data
Tech and Marketing
How big data helps businesses grow
23.10.2022
IT platforms
Tech and Marketing
How IT platforms help to effectively conduct business: the experience of companies
24.04.2022
US business verification
Tech and Marketing
US business verification will now become much easier
30.04.2025
Phantom browser
Tech and Marketing
Phantom adds the ability to use Ethereum and Polygon ecosystems
10.04.2023
artificial intelligence technology in banking
Tech and Marketing
Artificial intelligence: applications for banking
14.05.2022
AI marketing
Tech and Marketing
How AI marketing helps to increase the effectiveness of promotion
26.03.2024

Popular Posts

  • Ingeborg Mootz: a woman who became a stock player at the age of 75
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation

Editor's Picks

Chaslau Koniukh
Analytics

American bankers from JPMorgan and Goldman Sachs advise to invest in gold: review by Chaslau Koniukh.

Press Secretary
17.08.2020
Expert Chaslau Koniukh
Analytics

Chaslau Koniukh on the analysts’ opinion on the key stake size change soon

Press Secretary
18.06.2020
expert Chaslau Koniukh
Analytics

Chaslau Koniukh: Internet trade market in Russia may reach 2.78 trillion rubles.

Press Secretary
30.05.2020
Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh
Analytics

Will the U.S. oil shale industry be able to quickly recover from the crisis: A Review by Chaslau Koniukh

Press Secretary
16.05.2020

Popular Posts

  • Ingeborg Mootz: a woman who became a stock player at the age of 75
  • Analysts: Egypt’s economy to continue falling in 2023
  • Businessman Chuck Feeney: the man who gave the world Duty Free
  • Field of activity of the American Monsanto Company Corporation
  • Spain’s economy performs best in the EU
Expert Chaslau Koniukh
  • Facebook
  • Twitter
  • Instagram

© 2024 CHASLAU KONIUKH. ALL RIGHTS RESERVED. Expert in marketing and project management, international investments, financial analyst.

Menu

  • Biography
  • Companies and corporations
  • Global investment
  • Investors and Entrepreneurs
  • Economy
  • Market terminology
  • Stock Market
  • World exchanges
  • Tech and Marketing
  • Analytics