How to choose a keyword ranking tracker: tool features
Text content on websites has its peculiarities. Not only should it be relevant to users and easy to read, but it should also contain keywords. This will help the site to appear in search results. An excellent tool for this is a rating tracker of such words. This will help the site to remain visible to the algorithms of Google and other search engines.
Such trackers are services that track keywords on a given topic. The tool performs two functions:
– analyses target queries and creates a ranking based on them;
– tracks keywords on the site and compares them to the analysis.
This allows you to make changes to the site in a timely manner and add relevant updates to the text.
How to choose an online tool
There are many services on the market for tracking rankings. On the one hand, this allows you to choose the ideal solution for each case. On the other hand, the variety of options makes the choice very difficult. Before you start looking, it is, therefore, integral to outline the key points that the specialist will need to consider:
1. Ease of use. Complex programmes and the need to study technical nuances require a significant amount of time. This can affect the productivity of the SEO specialist. The optimal solution will be a tool with intuitive functionality that does not require deep, specific knowledge.
2. Accuracy. It is important to understand that no service can guarantee success 100% of the time. However, the tool must provide high accuracy in its analysis, which will significantly increase the chances of success.
3. The ability to analyse competitors. This feature allows you to monitor niche changes and improve your approach. You will also be able to see which keywords are more highly ranked by your competitors.
4. Compatibility with other programmes. Tracker is not the only tool for SEO and marketing. Most professionals use several services simultaneously for different processes. These tools must be in sync with each other so that analysis and reporting can be comprehensive. This will help with a thorough analysis and understanding of the overall picture of the company’s activities.
The price of a tracker depends on the feature set and several other features. The variety means a company can choose a tool to suit different budgets. In addition, many developers offer free software trials for a limited period.
Overview of popular options
According to the survey results, experts have identified the top 3 trackers in the rating. These programmes offer good keyword analysis.
1. Platform from HubSpot. It offers regular ranking tracking and integrates with Google Search Console.
2. SEMRush. In addition to the standard set of tools, it offers backlink checking and competitor analysis.
3. Ahrefs. Tracks search performance across multiple engines. Backlink checking and other features are also available.
There are other good options on the market. The main thing is to choose a service that meets the business’s needs and objectives.
