How to choose keywords: basic steps
The basis of SEO is the right choice of keywords. They are considered the main component of the promotion strategy and influence the effectiveness of efforts. At the same time, paying attention to several features is essential when collecting semantics.
The semantic kernel consists of certain keywords and phrases and their usage. These elements help optimise the page content for search engines and ensure that the material on the site meets the target audience’s requirements.
There are several ways to use the semantic kernel and keywords:
1. Content optimisation. Specialists use keys to create titles, tags, articles and URLs.
2. Creation of the site structure. Thanks to the components of the semantic kernel, sections of the resource are formed, and navigation is simplified.
3. Content marketing. Based on the semantic kernel, experts create a content plan. Keys help determine the article topics that will be most interesting to consumers.
4. Advertising. Keywords are the building blocks of advertising campaigns. They allow you to promote your business effectively.
A properly compiled semantic kernel is the key to the success of SEO activities. Without it, all other efforts will be useless.
Formation characteristics
The initial stage of working with the semantic kernel is selecting keywords. The specialist should analyse the maximum number of possible queries consumers use to search for goods on Google. Focusing on the company’s sphere of activity and product is necessary in this case.
The next stage is to analyse the competitors. It is necessary to choose the words that bring the most traffic. The search for competitors uses one of the queries corresponding to a specific market niche. Analysing the competitive environment using particular tools, such as Site Explorer, is convenient.
After carrying out these steps, the specialist already has a certain number of keys. Now, you can move on to a new stage with the help of the Keyword Planner. This is a fundamental tool in the Google Ads service. It provides you with a long list of words, some of which may not be relevant to your subject. The resulting list needs cleaning to attract targeted traffic. The next step is to group the words according to their meaning. The process involves:
– combining similar queries;
– separating words and phrases for a particular page;
– selecting keys according to their importance in creating the structure.
Clustering allows you to increase the semantic kernel’s efficiency and highlight the most significant keys. It can be done manually or with the help of automated tools.
Searching for keywords is a rather labour-intensive and lengthy process. It is important to understand the business and its target audience clearly. Following the recommendations described below can simplify this process.
