Developing a YouTube channel to increase your audience
Video content remains one of the most effective ways to build and maintain relationships with your target audience. Despite the popularity of short videos, long-form content is still in demand and highly effective. Therefore, brands should pay attention to developing their YouTube channels. This strategy introduces users to the company and provides detailed information about products and services.
YouTube is second only to Google in terms of traffic. More than 2.5 billion users watch videos on the platform every month. This makes YouTube a powerful promotional channel for companies in a wide variety of business areas.
Content characteristics
Research shows that 70% of YouTube videos are viewed thanks to recommendation algorithms. When selecting videos, robots consider the following content characteristics:
1. Relevance. The title, description, tags, and content itself must correspond to the stated topic. Algorithms analyze how well key elements match.
2. Engagement. Total viewing time, average view percentage, likes, comments, and other forms of interaction are considered.
3. Quality. Algorithms analyze the channel’s reliability and authority on a specific topic.
4. Search and viewing history. Recommendations are formed based on these factors.
A channel’s main task is to achieve a high number of clicks and retain attention. This sends a positive signal to YouTube’s algorithms, prompting them to recommend content to a wide audience.
Channel promotion strategies
One of the key tools for promoting a channel on YouTube is SEO optimization. Videos focused on a single topic or keyword allow you to attract your target audience and increase traffic. It is important to use key phrases not only in the title but also to organically incorporate them into the description, tags, and video content. An effective solution is to add subtitles, as this improves the video’s indexability by search engines.
Any promotional strategy is based on understanding the market, including the target audience and competitors. This rule applies fully to video content. To determine which topics interest your audience, study successful channels in the same niche. You can use competitors’ ideas as a basis for creating unique and relevant content.
What to look out for
According to research, engagement depends on video length. The longer the video, the lower the engagement. However, don’t limit yourself to short content. Long videos help convey valuable information. The optimal solution is to fill your channel with videos of various lengths.
Active interaction with viewers is also important. YouTube algorithms take into account likes, comments, and other forms of feedback. Therefore, encourage users to be active. It is necessary to ask questions, invite viewers to leave comments, thank them for their participation, and be sure to respond to messages.
Google, the largest search engine, plays a special role by actively indexing YouTube content. In order for a video to appear in search results, it is necessary to optimize not only its title and description, but also its content.
Another way to increase reach is to promote video content on other social networks. Facebook, Instagram, TikTok, and LinkedIn are excellent channels for attracting new audiences and strengthening brand presence.
