Overview of Google Looker Studio features
Google Looker Studio greatly simplifies the creation of dashboards, interactive analytics, and reports. The service uses data from other applications, such as Google Analytics, Google Ads, and Google Sheets.
The tool offers a wide range of features and is available in a free version. It allows you to:
– visualise information in the form of graphs, charts, and other formats;
– add comments to different parts of the report;
– change the colour scheme, size, and font of elements;
– insert logos and corporate identity elements;
– add videos and images.
In addition, you can grant access to the report to other users for convenient data exchange.
How to work with the service
In order to use Looker Studio, you will need a Google account. This gives you the ability to connect the necessary services and data, such as Google Analytics, Google Ads, and Google Search Console.
You can either create a report from scratch or use ready-made templates adapted to various tasks. Data is imported with a single click after granting access to a specific source. The data is then automatically loaded into the report.
Templates can also be edited to best suit your needs. If there is no suitable option in the library, you can create a report from scratch.
The data section
The data section is represented by basic functions, including:
– measurements;
– geolocation, link insertion;
– date selection;
– indicator insertion.
Moreover, you can add extra fields and create calculation formulas.
One of the service’s most popular features is charts. These can visualise a variety of data. Depending on their tasks, users can create different types of charts. You can also change the chart format or add new data at any time.
Another advantage of the service is the wide range of tools for designing documents visually. For example, you can create your own shapes and adjust their colour and transparency level. The service supports any image format. Pictures can be uploaded directly or inserted via a link.
It is possible to invite other users to view the finished report. With the service, you can grant them different levels of access — either view-only or with editing rights. There is also a function for scheduling notifications when access is granted. As well as viewing the report online, you can download it in PDF format.
Working in Looker Studio does not require in-depth technical knowledge. The intuitive interface helps you quickly find the tools you need for high-quality data visualisation. The service also integrates seamlessly with other Google applications.
