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AI assistants
Tech and Marketing

AI assistants for content creation

17.06.2025
2 min read

AI assistants: an overview of tools for marketers

AI assistants are applications based on artificial intelligence technology that can perform a variety of tasks. One of the areas in which they are in high demand is the creation and editing of publications.
Many developers have designed tools to support marketers in producing and distributing content. The most popular types are:
1. Tools for converting text into images or creating visuals for marketing campaigns.
2. Apps that work as editors. They can be used to check and proofread finished publications.
3. Programs for generating and placing high-quality backlinks with guest posts on other sites.
4. Programs that create content based on an analysis of an existing publication. They extract individual words and phrases and combine them to write new text fragments. Most often, such content is used for advertising campaigns in social networks.
AI assistants enable businesses to optimise their marketing processes and reduce hiring costs. In some cases, they can replace the functions of a copywriter, editor, or marketer entirely.AI assistants Grammarly

Overview of popular assistants

When it comes to specific applications, one of the most well-known AI editors is Grammarly. It is designed to correct spelling and grammatical errors in text. You can also use it to check content for plagiarism. The tool integrates with Google Docs, MS Office, WordPress, Facebook, and other platforms, making it convenient for everyday use.
Another popular app is Flick AI. This app is designed to generate social media content ideas. It is an AI writing tool that helps you create interesting content for your subscribers. The programme highlights mistakes and suggests alternative wording to make the text more engaging.
Flick AI can also be used to check official documentation and contracts. For this purpose, the app offers functionality that improves the text and eliminates all controversial points.
Junia AI is an effective tool for creating long-form content, such as blogs. The app automatically optimises texts for SEO and adapts the style for human readability. It analyses competitors and generates publications focused on achieving high search engine rankings.
Writesonic is ideal for populating social media pages. Based on a few keywords, the app generates interesting content. The assistant can also be used to describe products, generate adverts, and create other content.
Hypotenuse AI is a universal content marketing tool. It enables you to create a wide variety of marketing content:
– content for online shop pages;
– product cards;
– briefs;
– blog articles.
Thanks to its range of features, Hypotenuse is useful for adapting content for different marketing channels.
AI assistants are, therefore, becoming an indispensable tool in the modern marketer’s arsenal. They not only speed up the content creation process but also improve its quality, relevance, and efficiency.

Tags: Tech and Marketing
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